I love the idea of car companies increasing value post-purchase a la Tesla . It increases brand affinity and builds desire in those who may be interested in buying. The coming wave of apps and bots based on open data will likely be much cheaper or free rendering the notion of BMW charging that much a month for the same thing a bit odd and potentially brand damaging. As Amelia Dalgaard pointed out in the comments, franchise laws may be playing a role which hints at the bigger issue - that the core business model of how cars are sold may be problematic to innovation. …see more

Have you sprung for a Facebook Portal device yet? Would bringing the video chat device to your TV make you more likely to give it a shot?

App creators, this free animation tool that ties into AfterEffects so you can easily add animations to to your app seems great. Of course, you need to make sure that cute animations/visual guides are on-brand. For example, if I saw a little bouncy animation in, say, an "in case of emergency app", that might actually erode trust. …see more

Lest you are under the impression that free social media (e.g. Facebook) is an effective direct channelfor marketing...

Registration for #CES2020 is now open. If you're thinking about attending, we can help you maximize your time at the show.

Great write up from friend and former colleague Sean Kane  on why you should think 'distributed teams', not 'remote teams.'

Common sense tells you that a targeted ad should be more effective than an untargeted ad. Some people speak of “relevance” as a key factor to effective messaging. After all, it doesn’t make sense to show a commercial for a boat to someone who lives in the desert, right? Think about this... …see more

8 Ways 8 Billion Data Points Can Lower #Diabetes Costs #data #datascience #personalization #insights #digitalhealth #healthcare

Registration for #CES2020 (January 7-10, 2020) is open. If you're wondering how to make the world's biggest technology show smaller, more manageable, more productive, and more focused on your needs... we can help.

We could all use a little levity and inspiration, so we hope you enjoy the latest episode of Think About This with Shelly Palmer & Ross Martin , as we meet Ross's mentor, Harry Oppenheimer.

“Alexa, are you listening?” Yes, of course Alexa is listening. I spoke about Amazon adding Alexa to every corner of the world on Fox 5 NY this morning.

Would you be willing to join a tech-focused, monitored, social network with subject matter restricted to tech, culture, and innovation? If so, we’re going to build one immediately, but it’s up to you.

We all love to be blanketed in the comfort of the information we want to hear. But for the 2020 elections, we’re going to have to get out of our comfort zones. Think about this...

To take advantage of any data set, you need to start with the right question(s). Think about this...

Gary Shapiro , President and CEO of the Consumer Technology Association , offers a smart and insightful take on the GSMA's decision to cancel #MWC2020 .

Helpful guide to marketing budgeting via Sam Melnick   Allocadia - and timely as plans are finalized for 2018.

Can you sign an AI to a recording contract? Should you? How about hiring an AI recording engineer? Is its work Grammy-eligible? On this episode of Think About This with Shelly Palmer & Ross Martin , we talk about the Grammys and how AI models are starting to impact the music we hear. https://lnkd.in/eP8ar6v …see more

What should we do to help our community stay connected? Would you be willing to join a tech-focused, monitored, social network with subject matter restricted to tech, culture, and innovation? If so, we’re going to build one immediately, but it’s up to you. …see more

A great forward look by Marc Röger at the coming progression of SaaS and subscriptions to living as a service. #saas #haas #laas #subscription #nestlé #lvmh #amazon #mercedesbenz …see more

Jenny Johannesson excellently highlights a problem I've been concerned about for while now. Trend jumping when it comes to design. While the advent of companies like Squarespace and Wix.com make it easier than ever to create a website (which is a good thing), it is still important to remember that brand is the sum total of everything a company does and how it interacts with the world. Including design. It's how we approached it when I was in marketing at Netflix . And it is, in my opinion, an important component of building a cohesive brand. #design #websitedesign #branding #visualbranding #genericdesign #squarespace #wix #graphicdesign #netflix …see more