Chances are, you've heard sometime in the past week that "38 percent of beer-drinking Americans would not buy Corona under any circumstances now." The statement came from a survey conducted by 5W Public Relations, who argued the threat that Coronavirus (COVID-19) would become a global pandemic is a PR disaster for the famous beer brand. The statistic proceeded to spread rapidly across news outlets, aided by a CNN tweet that went viral. But is it true? Constellation Brands, which owns Corona, just released a statement fighting the notion that recent events have negatively affected the brand. In fact, the company claims sales are actually up 5% in the U.S. over the latest four week period, nearly doubling the 52-week trend for the brand. But rather than jump into a defense against rapidly spreading misinformation, Constellation Brands CEO Bill Newlands did something very important, first. He recognized the gravity of the situation, and shared a little empathy. (Read more in today's column.) #corona #coronavirus #pr #advertising #leadership #management #emotionalintelligence #MakeEmotionsWorkForYouNotAgainstYou
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