Everyone knows this famous advice from Simon Sinek 's 2009 TED talk: "People don't buy what you do; they buy why you do it." We can all quote it. We've all read (or pretended to) Start With Why. But the second part of this quote is more important than the first: “People don't buy what you do; they buy why you do it. And what you do simply proves what you believe." What you do PROVES what you believe. Actions are louder than words. As we near #InternationalWomensDay , and as I continue to work on this passion project documentary and book about the rise of lip service, pandering, and virtue-signaling by brands, I'm looking for real action in addition to words. How are brands supporting women 365 days a year, outside of Women's History Month? And, DESPITE it being Women's History Month? Thank you in advance to everyone who's been sending me the campaigns that are catching their attention this year - some that are pandering, some that are fantastic. International Women's Day is March 8th. Here come the campaigns! Send me yours: katie@katie-martell.com #iwd2020 #IWD20 #eachforequal
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#InternationalWomensDay
#iwd2020
#IWD20