We are literally hard-wired for social belonging and interpersonal exchange. In addition, the amount of noise on social channels means buyers scan [and] crave stimulation, making it incredibly difficult to break through. The bottom line - now is the best time for social video. Read more in a recap of my session and others at Brightcove ’s PLAY2018 event from Brian Anderson https://lnkd.in/dS8x9qT cc Sharifah Niles-Lane Tim Mayer F.APS Britta Schellenberg …see more

Good SEO is about more than what's on the page. If you don’t have off-page SEO as well as on-page SEO, you’re missing enormous opportunities for your brand. Are you ready to amp up your off-page SEO in 2021? ✨ reach out to influencers ✨ tidy up your site ✨ test content partnerships ✨ become a columnist ... and try out a few other tips for increasing your off-page SEO. #seotips #searchengineoptimization #offpageseo …see more

𝐒𝐩𝐚𝐫𝐤𝐥𝐢𝐧𝐠 𝐒𝐭𝐚𝐭𝐬... 👉🏽 Individuals worldwide spend 𝐧𝐞𝐚𝐫𝐥𝐲 𝟕 𝐡𝐨𝐮𝐫𝐬 𝐨𝐧𝐥𝐢𝐧𝐞 𝐞𝐚𝐜𝐡 𝐝𝐚𝐲 👉🏽 𝟐 𝐡𝐨𝐮𝐫𝐬 𝐚𝐧𝐝 𝟐𝟐 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 of that time is 𝐬𝐩𝐞𝐧𝐭 𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 👉🏽 There are 𝟖𝟎𝟎 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐓𝐢𝐤 𝐓𝐨𝐤 𝐮𝐬𝐞𝐫𝐬 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞 👉🏽 𝟕𝟎𝟐 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 can be reached by LinkedIn advertising 👉🏽 𝟑𝟗𝟕 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 can be reached by Snapchat advertising 👉🏽 𝟑𝟐𝟔 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 can be reached by Twitter advertising 👉🏽 𝟐 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐮𝐬𝐞𝐫𝐬 log in to YouTube monthly 👉🏽 𝟗𝟎% 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐞𝐝𝐢𝐚 𝐭𝐡𝐚𝐭 𝐢𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥𝐬 𝐜𝐨𝐧𝐬𝐮𝐦𝐞 𝐢𝐬 𝐯𝐢𝐝𝐞𝐨-𝐛𝐚𝐬𝐞𝐝 👉🏽 𝟒𝟔% 𝐨𝐟 𝐁𝟐𝐁 𝐛𝐮𝐲𝐞𝐫𝐬 𝐮𝐬𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐟𝐨𝐫 𝐞𝐚𝐫𝐥𝐲-𝐬𝐭𝐚𝐠𝐞 𝐬𝐚𝐥𝐞𝐬 𝐜𝐲𝐜𝐥𝐞 𝐭𝐚𝐬𝐤𝐬 👉🏽 𝟒𝟎% 𝐮𝐬𝐞 𝐢𝐭 𝐟𝐨𝐫 𝐦𝐢𝐝𝐝𝐥𝐞-𝐬𝐭𝐚𝐠𝐞 𝐭𝐚𝐬𝐤𝐬 𝐬𝐮𝐜𝐡 𝐚𝐬 𝐜𝐨𝐦𝐩𝐚𝐫𝐢𝐧𝐠 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 👉🏽 𝟑𝟓% 𝐮𝐬𝐞 𝐢𝐭 𝐟𝐨𝐫 𝐥𝐚𝐭𝐞-𝐬𝐭𝐚𝐠𝐞 𝐭𝐚𝐬𝐤𝐬 𝐬𝐮𝐜𝐡 𝐚𝐬 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐲𝐢𝐧𝐠 𝐧𝐞𝐞𝐝-𝐭𝐨-𝐤𝐧𝐨𝐰 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐫𝐞𝐠𝐚𝐫𝐝𝐢𝐧𝐠 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐦𝐚𝐤𝐢𝐧𝐠 𝐚 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 - Gartner. #socialmedia #b2b …see more

Why should you bother with video marketing? 🎥 80% of all web traffic across the globe goes to video content 🎥 90% of customers say video content helps them make buying decisions 🎥 64% of customers say that seeing a video makes them more likely to buy ... and on social media, posts with video get 1200% more shares than text and images combined. 😍✨ There's never been a better time to start generating videos... and views. 😲 #socialmediamarketing #videocontent #videomarketing …see more

On Cavuto giving my take on Apple's foray into self driving cars...the future is here. #tech #oncamera #foxbusiness

When a group is this epic, only an epic #groupselfie will do. Teaching about Leadership in the Digtal Age to Entrepreneurs from across Latin America. A #whitehouseinitiative.

This is how Airbnb rewards social media mentions and builds their brand at the same time. I posted on Instagram about how an Airbnb host in San Diego was particularly great and tagged Airbnb in the post. I wanted them to see what a great job the hosts had done. Most companies would just like the post, maybe even comment. Airbnb sent me an email offering a little gift as a thank you for posting. I chose a screen print that arrived this week with a handwritten note. Keep in mind that I am not an Instagram influencer by any stretch. Airbnb doesn’t really "make" anything, so they need to have a freestanding brand that is built upon “owning the experience." Gestures like this are an excellent way to reinforce that brand. …see more

Excited to be moderating a conversation about the enormous challenges faced by #frontlineworkers during the #COVID19 pandemic. I'll be joining the creators of the docu-play "The Line"- Jessica Blank and Erik Jensen - and Dr. Aletha Maybank, MD, MPH of the @American Medical Association during The Aspen Institute 's Aspen Leadership Series "Conversation with Great Leaders" on Wednesday, Sept. 30, from 4 to 4:45 pm EDT. Click here for more information: https://lnkd.in/dAr98cM #globalhealth #healthcareworkers #frontlineheroes #coronavirus #pandemicresponse #mentalhealth #mentalhealthsupport #HealthForAll …see more

#globalhealth #coronavirusresponse #COVID -19 #frontlineworkers #frontlineheroes #womenleaders #womensleadership

‪Just had a great interview with Dr. Edwine Barasa, Director of the KEMRI - Wellcome Trust Research Programme in #Nairobi , and who also heads the #HealthResearch Economics Unit. It’s for an upcoming National Geographic photo story about #COVID19 in #Nairobi ’s #Kibera urban settlement.‬ Glad I found the just-released #KWT report about the socio-economic + health impacts of #COVID19 in communities like #Kibera . Thanks, Dr. Barasa, for providing valuable insights; the report is a must read. Department for International Development (DFID) The African Academy of Sciences https://lnkd.in/eeN-cDk #globalhealth #coronavirus #coronavirusresponse #pandemicresponse #pandemicpreparedness #HealthForAll #healtheconomics #healthresearch …see more

I learned everything I need to know about selfless generosity, strength and courage in these terrifying times when I interviewed #Ebola survivors who care for babies and children in Beni, #DRCongo . UNICEF #globalhealth #globalhealthisourhealth #Ebolaoutbreak #Ebolaresponse …see more

My thoughts on how Uber is managing the dynamics (and optics) of a business that’s become everyone’s favorite punching bag: http://bit.ly/2tgfaqE

What would a #feminist #humanitarian system look like? Women Deliver wants to know. Please take time to participate in a survey to help curate the best ideas. Complete the survey at bit.ly/2GrXrDx before 25 April. #WD2019 #sustainability #SDGs #Humanitarian4Her …see more

WHOA...the women of #Kenya are not playing with y'all for #WomensHistoryMonth 2019. This from @GROOTS_Kenya, one of the many vibrant, determined #civilsociety groups that are leading the fight for #genderequality : "We support the #TotalShutDownKe , Women and girls lives MATTER. @groots_kenya stands firm against patriarchal structures that deem African female bodies disposable." #Solidarity this 8th March 2019." Women Deliver #InternationalWomensDay2019 #DeliverForGoodKenya #genderjustice #TwoThirdsNow …see more

#journalism #womenleaders #media #truth #mediamonitoring #evidencebasedjournalism #Australia

Back when I worked at the Detroit Free Press , I interviewed motivational guru Les Brown for a feature profile and came away amazed by his seeming energy. He made all of his success seem so easily attainable, though he also freely acknowledged the challenges and stumbles along the way. But one thing I'll never forget was his forceful assertion that the main ingredient for success was a changed attitude. The ability to see a lesson instead of a failure. The will to keep moving even when it seems like all is lost. It only took me about 25 years to finally get what he was saying, but I'm glad I made it. #personaldevelopment #positivepsychology #motivation …see more

The World Health Organization World #Malaria Report 2018 was launched today at a high-level event in Maputo, #Mozambique . This year’s Report has been released in conjunction with a new approach to jump-start progress against malaria, focusing on the 11 countries (10 on the African continent, plus India) that together account for approximately 70% of global malaria cases. #globalhealth #HealthForAll #EndMalaria #MalariaMustDie …see more

‪BIG NEWS: Journalism and Women Symposium (JAWS) President Yumi Wilson announced that #JAWS has received a $120,000 grant from the Democracy Fund , and Lea Trusty was here to talk about the new partnership! #JAWSCAMP18 ‬

Starting my new week feeling blessed and highly favored to be in New York City during the United Nations General Assembly. This afternoon, I'll have the privilege of attending high level forums on #maternalhealth and neglected tropical diseases ( #NTDs ), and I'll be reunited with a reproductive health champion from the African continent who inspired me tremendously. I'm planning to take full advantage of this opportunity to network and deepen my grasp of the #globaldevelopment issues that connect us all. #UNGA #globalhealth #gender #GlobalGoals #sustainabledevelopment #HealthForAll …see more

Ahead of #WorldContraceptionDay on September 26th, a 2016 Guttmacher Institute study found that 60% of girls ages 15-19 in developing countries who want to avoid pregnancy do not have access to modern contraceptive methods. This video featuring Women Deliver Young Leaders Dr. Kizanne James and Khadija Sinanan discuss the stigma around contraceptive use in their home country of #Trinidad and #Tobago as part of their projects as World #Contraception Day Ambassadors. #familyplanning #womenshealth #globalhealth #health #reproductivehealth #reproductiverights #globaldevelopment …see more