Think about this... An analysis of supply chain readiness suggests that Apple is expecting initial iPhone 11 sales to outstrip those of the iPhone XS/XS Max/XR — but not by a large margin. According to Wedbush, roughly 1/3 of Apple's 900 million active iPhones are in a ‘window of an upgrade opportunity’ over the next 12 to 18 months, which could translate into roughly 180 million iPhone units sold in FY20. As for what’s going to be announced, the rumor-mill consensus is three devices (possibly four). The high-end device will have a triple-lens camera. Everything will ship with iOS 13. There will be a strong focus on services, such as the company’s streaming service, payment services (Apple's new credit card), etc. Excited? I’m not. But I wish I was. Remember when you really couldn’t wait for the new, new Apple thing?
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