"Epic #B2B experiences are fueled by data, intelligence, and insights- it’s the biggest challenge and missed opportunity for marketing today. Data is foundational, without it we don’t know what to say, who to say it to, or when to say it. Good data drives informed actions. But, we’ve relied too long on CRM as our primary source of data - it’s just one piece of puzzle. #Marketing data is different. We care about people, campaigns, who people are, what they visit, how campaigns are moving them through the journey. To-date, we’ve had no other choice to manage this data and learn from it. We are plugging Marketo Engage right into the Adobe Experience platform. All of your data in one place, a unified profile of every person / account, in words you speak and understand. It’s like Thanksgiving for all of your data.” - Matt Zilli on stage at #AdobeSummit #MKTGNation
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#B2B
#Marketing
#AdobeSummit