Guys, when all else fails, you can always resort to a little harmless - but effective - trickery to throw off the social media trolls!

Interesting read on how the grocery industry is leveraging tech. To be honest, though, I thought the following would've happened years ago (glad to see it starting to happen now at least): "Last year, Kroger introduced a system called “Scan, Bag, Go” that allows customers to scan and pay for grocery items as they shop — with their smartphone." #grocery #retail #shopping #CX #customerexperience #kroger …see more

Much like how "millennials" aren't a monolith, neither are folks from other generations. Smar startups think less about age and more about what stage they're in and what a particular person can bring to the role. #hiring #recruiting #ageism #experiencematters …see more

This has been fascinating to watch KIND fully embrace a challenger brand position. In doing so, they're signaling to consumers that they are not in first-place. Which is not a bad thing as long as it is deliberate. And it's also garnering a lot of earned media. Here they take shots at the competition even as they exit a category due to poor sales. #brand #KIND #foodbrands #brandstrategy #brandpositioning #marketing #foodwars …see more

Great write-up by Brian Balfour on the difference between Cost Per Acquisition vs. Customer Acquisition Cost.

From lab-grown meat/fish to plant-based alternatives that already exist like Beyond Meat and Impossible Foods , the alternative protein market is only going to explode from here. To wit, the first half of the year saw $1.5B invested in the space. #alternativeprotein #plantbasedfoods #koji #beyondmeat #impossiblefoods #labgrownmeat …see more

Apple joins Samsung Electronics in filing a patent around the idea of having a phone that one pulls out to extend the screen area. Obviously, execution will be everything but am I alone in loving this approach so much more than a folding screen? h/t Marc Röger #apple #iphone #samsung #samsunggalaxy #mobile #smartphone #foldablephone #extendablephone #foldablephones …see more

"Are they getting any sort of publicity? Do they show up when I search for them in the news?" -- this matters, Mollie does a great job explaining why.

What happens when everyone in our space is talking the same language? That's the beauty of marketing — it’s an opportunity to recalibrate, and to stimulate change. …see more

Many #B2B software and technology marketers seem unaware of the critical role that consistency and repetition play in claiming a position, that mental space in your target audience’s mind that you can “own” with an idea that has compelling meaning to the recipient. It’s in this mental space where your product’s most important benefit and the target’s most important need meet, stick together and form a meaningful relationship. You stand out when you use the power of consistency and repetition. Good #marketing advice from Lawson Abinanti …see more

While we've heard "social is not just another broadcast channel" before - that fact is often given lip service by companies who continue to use it as such. In contrast, here's an example from Microsoft in their #CustomerExperience Center (CXC) which houses social engagement programs across business units into one center of excellence. The insight gained from social listening is used to: 1) understand industry-specific challenges, competition news for refining plans/content 2) understand the public pulse on topics where they want to have a share of voice (e.g. #diversity and inclusion, #digitaltransformation and CX) The article below shares more detail as to how it's done behind the scenes, and sets the bar high for all brands. Kudos Valerie Beaulieu-James and team + Katrina Munsell #socialmedia #marketing …see more

My recap of #B2BSMX includes advice from Allison Snow , Tim Riesterer , Dr. Debbie Qaqish , and Maria Pergolino .

Update: We discovered the vendor behind this shirt! Thanks Allen Pogorzelski of Openprise for solving the mystery.

“By 2020 Generation Z will account for 40% of all consumers, and want to make a difference in the world—76% are concerned about humanity's impact on the planet. Body positivity started as an anti-capitalist ideology against the diet industry”

What's old is new again... "Response rates from catalogs have increased by 170% from 2004 to 2018." #directmarketing

Today at 1pm ET, 10am PT— learn how dscout found a path to an inclusive experience for users, why it matters to #UX , #CX , and #marketing , and what you can learn from their methodology. Live here on LinkedIn: …see more

Yesterday I chatted with Jeff Barrett about what he sees as the impact of #COVID19 on digital experiences, what local brands are doing, and how some businesses have stepped up. Watch our chat below, as part of the LIVE Decibel #CX Expert Summit:

"In the latest issue of Fortune, writer Maria Aspan gives us a peek at... Ford’s shift from manufacturing automobiles to producing medical supplies. Marcy Fisher, who normally oversees Ford’s global body exterior and interior engineering, is helping lead the project... As of this month, Ford is manufacturing 1 million face shields per week... We know so many women are on the front lines of this crisis ; it’s heartening learn about so many others who are fighting this war behind the scenes." via today's Broadsheet …see more

Using this time to better understand buyers - Adele Revella recommends laying the groundwork now for the future and offers a free resource to help do the research.

“In the absence of information, people tend to make stuff up (often more pessimistic than reality). Communication builds confidence which leads to action. Transparency with executives and working teams is key so that decisions can be made quickly and as accurately as possible. Leaders should stay visible.” Kathleen Schaub …see more