"One thing I love about customers is that they are divinely discontent. Their expectations are never static - they go up. It's human nature. We didn't ascend from our hunter-gatherer days by being satisfied. People have a voracious appetite for a better way, and yesterday's 'wow' quickly becomes today's 'ordinary'". - Jeff Bezos As a very early Amazon adopter and customer (2002), I've always enjoyed Amazon's annual letter to shareholders. Jeff has a habit of saying many super insightful and brilliant things. It's because he's, well, Jeff :). And in this year's letter he talked about a lot of incredible milestones, which you can read about in the letter to shareholders. One that's buzzing in the news is the 100+ million paid Prime members globally, which is a stunning feat. Also, his dialogue on high standards is, I believe, required reading for pretty much everyone. My favorite parts of the letter, however: "We take none of them for granted." And: "It remains Day 1". Thanks Jeff, for leading us to another great year for Amazon and our customers. And for reminding us that complacency breeds failure, and that we can never let that happen. We're as proud as you are, and we remember that today is the same as yesterday, and the same as tomorrow. #stillDayOne
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