How Netflix and Tesla each got a jump start on their competition by not just focusing on one product or service but by applying strategy to the product ecosystem. Thanks to Gary Kenji McMath , 👋 Adam Leidhecker, and Marc Röger for the additional eyes on this. #netflix #tesla #strategy #businessstrategies #businessstrategy #business …see more

It is important to remember that marketing you like and marketing that is effective can often be two different things. Best not to fall into the "why aren't we doing stuff like that?" trap and do the research so do what you need to be doing instead. #marketing #advertising #marketingcopy #marketingandadvertising #marketingcontent #marketingadvice #marketing101 …see more

Over the last year or two, anytime I would bring up Pinterest as a marketing channel to explore I’ve been met with curious glances. But here you have a site where Pinners are either actively shopping or actively showing future purchase intent (explicitly and implicitly). If your target audience is on Pinterest, it would seem like a no brainer. Another great thing they do is share knowledge with advertisers like trends based on data from their site. And now they’re sharing this thoughtful doc which helps to lay out how to think about marketing during/post-pandemic and how to plan for it. Again, based on data. So well done. #pinterestmarketing #pinterest #marketing #marketingchannels #pandemic #coronavirus https://lnkd.in/gx4cwAE …see more

Sharing some thoughts on the pre-launch marketing strategy of Quibi and how they seem to have ignored everything Netflix has done post-Netflix Originals. And why that was a mistake. #quibi #marketingstrategy #adveritsing #streamingwars #netflix #originalcontent …see more

First booked talk of the year! Looking forward to sharing the evolution of Netflix plus conduct a breakout session on brand at Inspiro by Entrepreneurs'​ Organization in Southeast Virginia on April 2nd. If you're in the area, check it out. #EO #Netflix #brand #inspiro #publicspeaker …see more

Stoked that Gary and I are able to help turn the world on to Frenzy. Great team with a great experience and great mission. #frenzyapp #transportation #advertising #newmodel #marketing …see more

The milk war (yes, that's a thing) between Oatly and Arla Foods in Sweden is providing some examples of how, and how not, to act as a brand. #brand #brandpositioning #branstrategy #oatly #arla #marketing …see more

If you care about your organization, you would do well to listen to and internalize, all of this. Well done Patty ! #companyculture #tedtalks #culture #netflix #corporateculture #hrmanagement #hrtrends …see more

Just a simple reminder, stop thinking of marketing as purely what the company wants and start looking it from the POV of what the consumer needs. Once you see it through that lens, you will be amazed at how many companies get it wrong. #marketing #advertising #copywriting #brand #brandmarketing …see more

Um, Duh. Bias affects so many things in the workplace: talent retention, engagement, discretionary effort, innovation, creativity, performance - all of which are attached to profit and loss.

A mea culpa/piece of advice because it's important to remember reactions are just as important as actions.  A few weeks ago, I had a run-in in a Facebook Group I belonged to that is an extension of a newsletter that I subscribe to (and have from its beginning - I'm an avid reader and advocate). An admin in the group made a slightly snide comment about something I shared. My reaction? I deleted the share, left the group, and wrote a thinly veiled, yet nasty “business lesson” piece on Medium about the encounter. To be clear, the comment by the admin shouldn’t have happened and he has since apologized. But what I did in the wake of that shouldn’t have happened either. At Netflix , if you had an issue with someone and complained to your boss about them, the immediate question was, “What did they say when you spoke to them about it?” This was a not-so-subtle way to say ‘deal with your situation properly, like an adult.’ In hindsight, I realize that I failed to live up to that goal. What I should have done was reach out, told him how his comments came across and given him a chance to react. Instead I “took my toys and went home.” Not a good look. So, don’t react immediately. Think, then address the situation at the right level. You’ll be glad you did. #lessons #communication #eq …see more

Launch a $100k sports car into space, make a big deal of it. Launch test satellites that could pave the way to ubiquitous 5G internet covering the entire earth, keep that quiet. …see more

On the latest episode of Sworn Testimonies, reality TV star and former Miss Virginia Desiree Williams, PT, DPT and I have a long overdue conversation about beauty politics, black hair, the ugly truth about our experience competing in beauty pageants as black girls with (and against) one another, and interracial relationships —> The Dark Side of Pageantry https://lnkd.in/epzSMwy …see more

Do you want to start a podcast but don’t know where to begin? I GOT YOU! Our course includes 17 videos broken down into three tiers: TIER 1: Content Development TIER 2: Branding TIER 3: Making it Happen What You’ll Learn: - How to start, grow, and monetize your own podcast - Why you should start a podcast today to grow your brand - How to write compelling podcast and episode descriptions - Equipment you need to get started - Record interviews remotely - Edit your own podcast with free and professional apps - Host your podcast inexpensively on reliable platforms - Publish your podcast to iTunes and Spotify from the same platform - Grow your podcast to get more monthly downloads - How to make a professional pitch deck - How to monetize your podcast with sponsorships, products, affiliate marketing and spin-off projects The course is priced at $95 dollars, but we’re offering the course for a LIMITED TIME for just $40! Use the code “HUSTLE” to get your discount. GET THE COURSE!! --> …see more

An old African proverb I learned from my dad says, “if a child is not embraced by a village, it will burn the village to feel its warmth. “ As humans, above all, most of us just want to be loved, seen, heard, and accepted. Take a moment to read about what white privilege is, and isn’t. It is not an assumption that all white people have an easy life, but a recognition that white people are culturally embraced in ways people of color are not #blacklivesmatter …see more

Protest peacefully in black skin, expect tear gas and rubber bullets. Execute domestic terrorism in white skin, you can take selfies with the police. #racism #blacklivesmatter #writing #blogging #equality #bias #discrimination #KellyeMedia …see more

When people we idolize fall from grace, is it really worth it to make a fuss? #entertainment #KellyeMedia #blogging #writing #cancelculture

Loved this Fast Company piece from Chanel Cathey on why microagressions are actually a major problem for Black women in corporate America, why it's still important to be on guard, even in these more "enlightened" times, and why companies need to do the internal work to move beyond convenient and easy PR opps posting messages of solidarity for black lives on social media. #gender #race #KellyeMedia #talentmanagement #work #career …see more

You can say whatever you want. This is America. But you can still be punished — and if folks don't like what you have to say, you probably will be. #media #news #communication #reputationmanagement #KellyeMedia #blogging #writing

There are some dos and don’ts to discussing #racism at #work with love and support for those carrying the burden. But it's also important to understand that sometimes, we don't want to talk about these things extensively. We live it, and being able to work in peace is important too. #blacklivesmatter #communication #KellyeMedia …see more